Morepen Hiring For General Manager - OTC Marketing

Morepen Hiring For General Manager - OTC Marketing  

Location: Gurugram, Haryana, India

Qualifications: Bachelor’s degree in Marketing or related field (MBA preferred).

Experience:  10+ years 

Responsibilities:

• Develop and implement comprehensive marketing strategies and plans to drive sales and achieve business objectives for the OTC product portfolio.
• Lead and manage a team of marketing professionals to execute marketing campaigns, promotions, and activities effectively.
• Conduct market research, competitive analysis, and consumer insights studies to identify market trends, customer needs and growth opportunities
• Collaborate with cross-functional teams including sales, product development, and regulatory affairs to ensure alignment and support for marketing initiatives.
• Drive brand positioning, messaging, and creative development to enhance brand equity and differentiation in the market
• Oversee the development of marketing collateral, advertising materials, and digital assets to support brand awareness and product promotion.
• Manage marketing budgets, allocate resources effectively, and track performance against key metrics and KPIs.
• Monitor market dynamics, regulatory changes, and industry trends to adapt marketing strategies and tactics accordingly.
• Establish and maintain relationships with key opinion leaders, industry partners, and external agencies to enhance brand visibility and credibility
• Evaluate the effectiveness of marketing programs and campaigns through performance analysis, ROI measurement, and market feedback.

Skills :

• Proven track record of developing and executing successful marketing strategies that drive revenue growth and market share.
• Strong leadership skills with the ability to inspire and motivate a team to achieve results.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and levels of the organization.
• Strategic thinker with analytical mindset and problem-solving abilities.
• Deep understanding of consumer behavior, market dynamics, and regulatory environment in the OTC healthcare sector.
• Experience in digital marketing, e-commerce, and omnichannel marketing strategies is a plus.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Results-oriented mindset with a focus on continuous improvement and innovation.

How to Apply:

Send your updated resume to himanshu.makkar@morepen.com.

Morepen Hiring For General Manager - OTC Marketing